This is all gamified by the awarding of badges – so many badges – and prominently displaying the count of beers each user has logged. But really it’s the tracking and rating that lie at the core of the app users’ activity. On top of which there are some rudimentary social media elements: you can friend people and ‘toast’ (like) or comment on their check-ins. It also helps you discover what beers are available nearby or at certain venues, so you can hunt down the rare whalez when they hit town. For those who don’t know, Untappd is an app that allows you to track and rate the beers that you drink.
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